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PASSÉ
Forward-Looking Statements
This presentation contains certain "forward-looking information" and "forward-looking statements" within the meaning of applicable securities laws that are based on expectations, estimates, and projections as of the date of this presentation. Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events, or performance are not statements of historical fact and may be forward-looking information.
In particular, this presentation contains forward-looking information pertaining to: business plans and goals; strategic growth and marketing plans; future cost savings; plans related to revenue growth; market size estimates; product development timelines; and the anticipated benefits of our digital authentication technology.
This forward-looking information is based on reasonable assumptions and estimates of management at the time it was made, and involves known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results expressed or implied by such forward-looking information.
Such factors include, among others: the competitive nature of the luxury jewelry industry; the ability to establish and maintain brand recognition; risks related to precious metal price volatility; currency exchange risks; the need to manage planned growth and expansion; protection of proprietary technology and intellectual property; regulatory compliance requirements; and general economic conditions affecting discretionary spending.
Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise or update any forward-looking information other than as required by law.
Why Western Jewelry Has Lost Its Value Proposition
Diluted Value
Western brands have systematically reduced precious metal content to 14K or less, prioritizing margins over intrinsic value. The average markup is 300–500% over material cost.
No Provenance
Luxury jewelry lacks verifiable chain of custody. Counterfeits flood the secondary market. Buyers have no way to authenticate pieces or track ownership history.
Zero Resale
Traditional luxury jewelry loses 50–70% of value the moment it leaves the store. There's no transparent secondary market or buyback infrastructure.
Eastern Model Preserves Wealth — Western Model Destroys It
Eastern Model
China · India · Middle East
Jewelry as generational wealth
Western Model
North America · Europe
Jewelry as depreciating asset
Source: World Gold Council, Statista Global Jewelry Market Report 2024
Investment-Grade Jewelry with Digital Provenance
Investment-Grade Materials
22–24K gold, platinum, and sterling silver. 18K options for entry-level pricing and structured pieces. Every piece priced by gram weight.
Digital Authentication
Unique PSE-XXXX-XXXX serial system. NFC-enabled verification. Immutable provenance tracking from creation to resale.
Lifetime Value Program
Real-time portfolio tracking. Guaranteed buyback at precious metal spot price. Secondary market facilitation.
$1,000 Ring Comparison
Passé
Traditional Luxury
Proprietary Authentication Technology
Passé Authentication Portal
Serial Number
PSE-4721-8834
Material
24K Gold
Weight
18.4g
Created
Jan 15, 2026
Status
Verified Authentic
Current Value
$1,847.22
+12.4% since purchase
Tap-to-Verify
Embedded NFC chip in every piece. Instant authentication via smartphone. No apps required.
Immutable Record
Complete provenance chain from raw material to current owner. Transfers recorded permanently.
Live Valuation
Real-time portfolio value based on precious metal spot prices. Track your collection like securities.
Secondary Market
Verified resale marketplace. Ownership transfer in seconds. Eliminates counterfeiting risk.
Transparent Pricing, Multiple Revenue Streams
Revenue Streams
Primary Sales (25–35%)
Design premium on DTC jewelry sales
Authentication Fees ($25–50)
Per-piece certificate and NFC setup
Transfer Fees (2–3%)
Secondary market transactions
Buyback Spread (3–5%)
Margin on buyback at metal value
Target Unit Economics
Large TAM with Clear Path to Capture
$340B — TAM
Total Addressable Market. Global fine jewelry market including gold, platinum, and high-end designer pieces.
$48B — SAM
Serviceable Addressable Market. Online luxury jewelry in North America and Europe, targeting investment-minded buyers.
$240M — SOM
Serviceable Obtainable Market. Year 5 revenue target with focused execution in core markets.
Tailwinds
Source: McKinsey Luxury Report 2024, Statista, World Gold Council
Passé Occupies a Unique White Space
| Brand | Purity | Transparent Pricing | Digital Auth | Buyback | Investment Focus |
|---|---|---|---|---|---|
| Passé | 18–24K + Pt + Ag | ||||
| Menē | 24K | ||||
| Cartier | 18K | ||||
| Tiffany & Co. | 18K | ||||
| Blue Nile | 14–18K | ||||
| Eastern Jewelers | 22–24K |
Passé is the only brand combining all five value propositions
Investment-Grade Pieces Across Multiple Price Points
Chains
Cuban, rope, box links. 24K gold, platinum, sterling silver. 15g to 120g.
From $350
Rings
Signet and bands. 18K for structured designs, 22–24K for pure gold. NFC authenticated.
From $280
Bracelets
Link bracelets and cuffs. Gold, platinum, silver. Stackable for growing portfolios.
From $420
Limited Editions
Artist collabs and numbered series. 24K gold and platinum. Enhanced provenance.
From $3,500
24K Gold — Pure investment grade · Platinum — Rare metals collection · 18K Gold — Structured pieces · Sterling Silver — Entry level
Direct-to-Consumer with Strategic Amplification
Launch Phase — Q1–Q2 2026
DTC e-commerce launch with founding collection. Early adopter community. Authentication portal beta.
Scale Phase — Q3–Q4 2026
Influencer partnerships. Selective retail pop-ups. Secondary market launch. International expansion.
Expansion Phase — 2027+
Flagship retail presence. Artist collaborations. B2B authentication licensing. Global market penetration.
Channel Strategy
Target Acquisition Channels
Organic SEO, YouTube creators, podcast sponsorships, Instagram/TikTok, precious metals communities, luxury lifestyle press
Building Momentum Toward Launch
✓ Completed
- Brand DevelopmentVisual identity, positioning, and naming finalized
- Authentication ArchitecturePSE-XXXX-XXXX serial system designed and prototyped
- Manufacturing PartnersArtisan goldsmith network established internationally
- Founding Collection Design12 initial SKUs across chains, rings, and bracelets
→ In Progress
- E-Commerce PlatformCustom-built with real-time pricing integration
- Authentication PortalCertificate generation and provenance tracking
- NFC IntegrationChip sourcing and embedding workflow
- Seed FundraiseTargeting $1.5M for launch capital
Path to Profitability
Revenue Projections
Assumes 0.3% market capture by Year 5
Key Metrics
Forward-looking estimates subject to risks in disclosures.
$1.5M Seed Round Allocation
Founder-Led with Deep Industry Expertise
Kweku Amuquandoh
Fashion designer with expertise in technical garment construction and luxury brand development. Background in streetwear design (OWC) and international manufacturing partnerships.
Expertise
Product Design, Brand Strategy, Manufacturing
Network
International artisan partners, China manufacturing
Advisory & Key Hires
Technology Lead
Hiring Q1 2026
Authentication platform, e-commerce, NFC
Operations Lead
Hiring Q1 2026
Supply chain, fulfillment, QC
Precious Metals Advisor
In Discussions
Sourcing, hedging, industry
Luxury Brand Advisor
In Discussions
GTM, retail partnerships
The Investment Thesis
Massive Underserved Market
$340B global jewelry market with zero players combining investment-grade purity, transparent pricing, and digital authentication. Clear white space for a category-defining brand.
Defensible Technology Moat
Proprietary authentication system creates network effects. Every verified piece strengthens the platform. First-mover advantage in digital provenance for luxury jewelry.
Multiple Revenue Streams
Primary sales, authentication fees, transfer fees, and buyback spreads create diversified revenue with increasing margins as the platform scales and secondary market grows.
Macro Tailwinds
Gold at all-time highs. Growing demand for tangible assets. Gen Z/Millennial shift toward transparency and authenticity. Rising counterfeit concerns driving authentication adoption.